教育教学高峰论坛

A学生实践能力和创新能力的评价，鼓励学生积极参与实践和创新活动。同时，要及时向学生反馈评价结果和建议，帮助学生了解自己的不足之处并改进提高。

五、结语

基于行动导向教学理念的高职院校数字营销课程建设是一项长期而艰巨的任务。通过明确课程目标、优化课程体系、更新教学内容、改革教学方法、加强师资队伍建设以及完善课程评价体系等措施的实施，我们可以有效推动高职院校数字营销课程的改革与发展。未来，随着数字经济的不断发展和数字化转型的深入推进，高职院校数字营销课程将面临更多的挑战和机遇。我们相信，在行动导向教学理念的指引下，高职院校数字营销课程将不断创新和发展，为培养更多具备综合素质的高技能人才做出更大的贡献。

参考文献：

[1]陈柳,赵志群.行动导向学徒制的发展背景、教学逻辑与制度设计[J].职业技术教育.2022,43(34).DOI:10.3969/j.issn.1008-3219.2022.34.006 .

[2]姜大源.工作过程系统化课程的结构逻辑[J].教育与职业.2017,(13).

[3]赵志群.基于职业教育学理论学脉的技术技能人才培养新理念——新《职业教育法》学习心得[J].中国职业技术教育.2022,(19).DOI:10.3969/j.issn.1004-9290.2022.19.001 .

[4]吴全全,闫智勇,胡方霞,等.职业教育高质量发展背景下"三教"改革的使命与路径[J].中国职业技术教育.2021,(23).DOI:10.3969/j.issn.1004-9290.2021.23.010 .

Construction and Exploration of Digital Marketing Course in Higher Vocational Colleges Based on Action-oriented Teaching Concept

Ren Dewei

Jiujiang Vocational University, Jiangxi Jiujiang 332499

Abstract: With the vigorous development of digital economy and the acceleration of digital transformation, digital marketing has become a key field of enterprise competition in the background of the new era. As an important base for cultivating high-quality skilled talents, the construction and reform of digital marketing courses in higher vocational colleges are particularly important. Based on the concept of action-oriented teaching, this paper deeply discusses the construction and exploration of digital marketing courses in higher vocational colleges. By analyzing the current situation of digital marketing course construction, combining with the connotation and characteristics of action-oriented teaching concept, this paper puts forward targeted reform strategies. By optimizing the course objectives, content design, teaching implementation and evaluation, students' learning ability, practical ability and innovation ability will be cultivated, so as to provide more highly skilled talents with comprehensive quality for the digital marketing industry.

Key words: action-oriented teaching; higher vocational colleges; digital marketing; curriculum construction; talent training